I turn ideas into designs people actually want to look at.
I work across branding, social media, UI/UX and digital experiences, usually somewhere between a clean grid and a slightly unreasonable amount of detail.
Five disciplines, and one stubborn habit of curiosity.
Good design gets attention.Good design gives you a reason to stay.
I like things clean, but never empty.Bold, but never loud for no reason.
Most of my work starts with a simple question:
What does this design actually need to do?
From there, it's grids, type, colours, screenshots, bad first drafts, too many iterations, and eventually the version that feels obvious.
still drawing it out.
AI helps me move faster, but it doesn't make the decisions. The taste, the edits and the final call are still mine.
A few products and websites I've had the chance to work on, from figuring out the first screen to making the final details feel right.
A logo is only one part of the identity. I like building the things around it too: the colours, typography, layouts and visual details that help a brand look like the same brand wherever you see it.
Logo design
EasyCartI have worked on infographics and social content where the job is not simply to make data look better. It is to make someone understand it quickly enough to keep reading.
10M+
Impressions gained
500K+
Followers
2K+
Average likes per post
100+
Posts shipped
An ad does not get much time to make its case. The work has to catch attention quickly, explain itself without becoming noisy, and still feel like it belongs to the brand.
Dhan
Sponsored
482 likes
Dhan Explore Commodities Trading
Coin by Zerodha
Sponsored
734 likes
Coin by Zerodha Smarter Investing Starts Here
Dhan
Sponsored
659 likes
Dhan Commodity Markets After 3:30
I treated every number like the headline.
In my early finance posts I wanted every figure to stand out, so none of them did. Now I find the one number that carries the story, and everything else on the page is there to support it.
Saying enough in the second someone gives a post.
A feed post or an ad gets a glance, not a read. Cutting a message down to what matters, without losing the facts or the brand, is still the hardest part of the job.
I'd understand the subject before designing for it.
My finance posts got better once I understood the numbers myself, because I could tell which one was actually the story. I wish I'd started there instead of with the layout.
Clear beats clever, almost every time.
The pieces that work best are rarely the most decorated. They're the ones someone understands in a second. I still love a bold colour, it just has to earn its place.
© 2026 Parth Sikka · built at my desk in India, mostly at night
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